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In that previous post I also wondered if Buzzr is still paying Nielsen for the package. After all, the diginet seems to have downplayed further expansion into regular TV. Instead they look to be concentrating on Internet outlets.
One indicator that Buzzr may still be using Nielsen is this interview with current general manager Mark Deetjen. He comments: We've been pleasantly surprised that there is a small but growing audience of 18- to 35-year-old men watching our channel. To my knowledge Nielsen is the only service which provides demo data that's respected at all in the industry. One of their offered demos is 18-34, which may be what Deetjen is talking about, even if he's off by a year on the high end.
This is all just speculation, of course. I have no idea what kind of numbers Buzzr is getting on their audience. I assume they get some feedback from their direct response advertisers - who make up almost all of Buzzr's ad buyers - on which shows are making the phones ring and the web sites active. In the linked podcast, a guy from another diginet talks about such feedback from the DR ads.
After all, there must be some reason why Match Game dominates Buzzr's schedule, especially in the daytime slots which are most important to diginets. (People don't call much at night in response to DR blurbs.) Somehow Buzzr must be getting data which shows Gene and company are the diginet's biggest draw. I'd love to see any actual numbers on Buzzr's viewers.
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